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When did auto journalism get to be so bad?
Filed Under (Audi, auto industry, automobiles, buick, Cadillac and GM, cars, General Motors, GM, Lexus, Porsche, Uncategorized, VW) by Douglas Hord on 21-02-2012
Tagged Under : Automobile, Beetle, BMW, Car & Driver, Chrysler, New York Times, Volkswagen, Volkswagen Beetle
Okay, so I’m a car whore. No surprises there.
I am in love with a different car every few days – I even drive a bunch of them.
Truth be told, most of the cars that I drove leave me somewhat .. unmoved. A reviewer in today’s New York Times discusses how disconnected they are from car prices – and how challenging it would be to actually spend money on most of these cars.
I feel that same way. I drive something and think “uh .. wow. That’s a lot of greenbacks”.
My feelings and experiences with cars have always been influenced by the writers in the several automotive publications – especially that of Car & Driver and Automobile magazines. As many have noticed, there isn’t any difference between these publications anymore. They always print about the same cars, the same topics and for the most part, they all say the same thing.
Witness the revised VW Beetle. Have you seen a single article that has failed to prominently mention that it’s more “manly”? Manly? It looks more like a Beetle, but manly? Have you SEEN one? It looks like .. a Beetle. Inside – it looks like my 1969 Beetle was updated with modern instruments and airbags. And, something less than a flat pane of glass for the windshield.
People are unwilling to go out onto a limb and say something unique or creative at all.
So, the new version of the iconic Beetle is “masculine”, the new Buicks are either too expensive or too inexpensive, the new Nissan Murano CrossCabriolet is ugly, and you read the same damned thing on every page of every publication everywhere.
The formula goes:
Introduce car type/size/brand – remark on history “Hyundai sure has come a long way since that Excel nightmare”. Make doubtful remark about their ability to maintain their lead/enter a market/stay in a market/stay in business based on doubt that the new model/entry can rise above/make a mark/survive.
Compare model being reviewed to the standard for this size/class/ideal/impossible standard never achieved. Make a comment about the market, and past mistakes by the brand/manufacturer. Point out someone else did it better.
Discuss the car’s visuals and materials quality/manufacturing standard. Compare VW/American built cars unfavorably based on quality of interior materials. Suggest/hint that the rest of the car will be found equally wanting.
Drive car around block. Make three points about the car’s drive experience; one point can be how people on the road viewed the car.
Discuss price according to following guidelines -
Too expensive
VW/Audi, Buick/GM/Cadillac, Lincoln, Chrysler (make suggestion that Chrysler won’t be able to sell any at that price)
No comment on price
Bentley, Mercedes, BMW, Porsche, Lexus
Laud how inexpensive it is for what you’re getting
Hyundai, Toyota, Nissan, Honda
Avoid pricing concerns – point out that no one will buy them
Acura (all), Infiniti (all except G)
Make wry remark that repeats negative comments; re-make competitive comparison favorable to the competition whether or not the car you’re reviewing is actually competing with the comparison you’ve chosen.
Pat self on back.
Hit “submit”
There is no soul in this writing. No reason to read it. No reason for it to exist.
And yet, this writing is expanding – pushing out anything in its path.
